Introducing Jeff Horowitz and Avoided Deforestation Partners
As Congress debated comprehensive climate legislation and the world prepared for the Copenhagen climate summit, Jeff Horowitz was one of the most persistent and effective advocates for putting tropical forest conservation at the centre of US climate policy. The founder of Avoided Deforestation Partners (ADP), Horowitz assembled an unusual coalition in support of including tropical forest offsets in the Waxman-Markey bill — bringing together conservation groups, timber interests, and international development advocates around a shared economic and environmental argument.
We spoke with Horowitz about the state of the debate over forest conservation in US climate policy, the prospects for REDD+ in international negotiations, and what it would take to make tropical forest conservation a durable part of the American approach to addressing climate change.
What is Avoided Deforestation Partners and how did it come about?
"We started ADP because we saw an extraordinary opportunity — and an extraordinary risk. The opportunity was that for the first time in years, the US was seriously considering comprehensive climate legislation that could include a major role for tropical forest conservation. The risk was that without concerted advocacy from a broad coalition, the forest provisions could easily be left out or weakened to the point of irrelevance.
What we tried to do was build a coalition that went beyond the usual environmental suspects. We brought in the timber industry, which understood from its own experience how forests can be managed for multiple values. We brought in agricultural interests that saw sustainable land use in developing countries as consistent with their own goals. We brought in development groups that understood the poverty and governance dimensions of deforestation. That breadth was essential for making the case in Congress."
Waxman-Markey and the Forest Offset Provisions
What were the most important forest provisions in the Waxman-Markey bill, and how did they get there?
"The bill as passed by the House included provisions that would allow US companies to purchase international forest carbon offsets to meet a portion of their reduction obligations. This was significant because it created a direct financial mechanism connecting the US carbon market to tropical forest conservation — potentially channelling very large sums of money into forest protection in countries like Indonesia and Brazil.
Getting those provisions in required sustained engagement with the bill's authors and their staff, with relevant committee chairs, and with the administration. We had to make the case that forest offsets were environmentally credible — that the reductions would be real and measurable — and that they were economically rational, offering large emission reductions at costs below many domestic options. We also had to address concerns from some environmental groups who worried that offsets would allow domestic emitters to avoid making structural changes."
How did you address those concerns about offset integrity?
"The bill included serious provisions on monitoring, reporting, and verification. It required independent third-party verification of emission reductions, it required consistency with international accounting frameworks, and it set standards for additionality and permanence. These weren't perfect, but they were serious requirements that would have created a significant accountability framework.
The argument I always made was that the alternative to forest offsets wasn't a world where US companies made deeper domestic reductions — it was a world where tropical deforestation continued unabated while Congress focused only on domestic policy. Given that deforestation accounts for 15 to 20 percent of global emissions, the idea that we could solve the climate problem while ignoring it was simply not credible."
REDD+ in US Climate Policy: Opportunities and Challenges
How does US domestic climate legislation connect to the international REDD+ framework being developed under the UNFCCC?
"They're deeply interconnected. For REDD+ to work internationally, you need credible demand for forest carbon credits from compliance markets in major economies. Without that demand, the financial flows simply won't be large enough to compete with the economic incentives for deforestation. The US, as the world's largest economy and historically its largest emitter, is the most important source of potential demand.
Conversely, the development of international REDD+ standards and monitoring systems under the UNFCCC is essential for ensuring that US companies purchasing forest offsets can have confidence that the credits they buy represent real emission reductions. The two processes have to advance in parallel — you can't have US legislation that assumes an international verification framework that doesn't yet exist, but you also can't build that framework without the prospect of meaningful demand from the US market."
What are the biggest obstacles to making REDD+ work at the required scale?
"There are several, but I think the most fundamental is governance. In many tropical forest countries, the institutions, regulations, and enforcement capacity needed to manage forests sustainably are weak or compromised by corruption and conflicting interests. No amount of international financing will solve a deforestation problem that is fundamentally a governance problem.
The second big obstacle is the rights of indigenous peoples and local communities. Many of the world's most important forest areas are traditional lands of indigenous groups whose rights are not legally recognised. If REDD+ payments flow to national governments without reaching the people who actually live in and manage those forests, the mechanism will fail both ethically and practically."
The Path Forward for Forest Conservation
What would success look like for tropical forest conservation in the context of US climate policy?
"Success would be a US climate law that creates substantial, reliable demand for high-quality international forest carbon offsets, backed by an international accounting framework with rigorous verification. It would mean billions of dollars per year flowing to tropical forest countries that are reducing deforestation — funding not just payments to governments but direct support for the communities who actually protect forests on the ground.
It would mean the US using its diplomatic influence to support governance reform in forest countries, to strengthen the rights of indigenous communities, and to reform the commodity markets that drive deforestation. And it would mean American consumers and companies taking responsibility for the forest footprint of the products they buy.
We're nowhere near that yet, but I believe it's achievable. The economic case is compelling, the science is clear, and there are champions in Congress who understand what's at stake. The question is whether we can build the political will to match the scale of the opportunity."